0 Bring Aston Martin to India

For this workshop we were tasked to create an advertisement and introduce the Aston Martin into the overcrowded market of India. The key principles of the Aston Matin being Beauty, Soul and Power.
the task proved difficult but a very motivational way of creating an advertisement as a team. 

This short exercise was able to help us work efficiently to a constrained time frame. It also helped us understand working with different locations: in this case india and how to relate to a certain audience. 

0 Marks In Time

Founded in 1884, Marks & Spencer started its humble beginnings as a market stall founded by Michael Marks selling small items worth a penny in which he had brought using £5. Slowly picking up momentum and establishing a partnership with Thomas Spencer, M&S eventually became well known for selling high quality products made in England. 

From the early start of M&S, advertisement had played a huge part in its route to success. Michael Marks had from the very start used his famous slogan 'Don't Ask The Price, Its A Penny' to sell and eventually opened its own department for Advertisement and Publication in 1909. 

Through the years of its business M&S has kept many principles in which they pride themselves on; the quality of their products being a major aspect. Other principles M&S also deliver constantly are the value and trust, service of their stores and innovation. 

M&S produced high-end cinema adverts in the 1950s ands its first televised commercial came in 1960. A successful technique that M&S use are the faces in their  advertisements often using celebrities to promote.

Five M&S core principles (brand values): Trust Value Service Quality Innovation