0 Marks In Time

Founded in 1884, Marks & Spencer started its humble beginnings as a market stall founded by Michael Marks selling small items worth a penny in which he had brought using £5. Slowly picking up momentum and establishing a partnership with Thomas Spencer, M&S eventually became well known for selling high quality products made in England. 

From the early start of M&S, advertisement had played a huge part in its route to success. Michael Marks had from the very start used his famous slogan 'Don't Ask The Price, Its A Penny' to sell and eventually opened its own department for Advertisement and Publication in 1909. 

Through the years of its business M&S has kept many principles in which they pride themselves on; the quality of their products being a major aspect. Other principles M&S also deliver constantly are the value and trust, service of their stores and innovation. 

M&S produced high-end cinema adverts in the 1950s ands its first televised commercial came in 1960. A successful technique that M&S use are the faces in their  advertisements often using celebrities to promote.

Five M&S core principles (brand values): Trust Value Service Quality Innovation