Saturday, 5 January 2013

0 Surrealism

Surrealism is very good way of catching peoples attention and is often found in adverts. Because the strange and oddity of surreal advertisements people are naturally attracted and interested in finding out more about the meaning behind the projection depicted.






With these set of Playstation 2 posters Sony used displacement surrealism to create a (even though quite unnerving) very interesting series of posters. 

I think that the fact that the posters are quite uncomfortable makes them more so intriguing  especially to a younger audience who the posters are aimed at.
The poster with the assortment of heads, I believe is an analogy to the way in which gamers are able to create their own avatar characters in game. 

With the bottom poster, it is trying to convey how a person is becoming the in game character. It representing how immersive gaming on the PS2 can be.

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